Baseball season is gearing up for play-offs. Acorn squash is coming on sale. Soon, Oscar-worthy movies will be pouring into theaters.
Lots of different things change with the seasons. How does seasonality affect your business or dream?
If you run a gym or yoga studio, you probably see a surge of new members after the new year. If you run a bed and breakfast, you may have a surge of bookings in the summer. If you have a yarn shop, you may do more business in fall and winter. If you’re a tax accountant, you probably work lots of overtime in March and April.
Pay attention to these shifts. Look for patterns. Find ways to make these seasonal changes work for you. Don’t let them sneak up and disrupt your flow.
You can also create seasons or cycles to support you. For instance, if you have a coaching business, perhaps you could spend Jan-Mar for developing new class offerings; Apr-Jun you might write a non-fiction book; Jul-Sep could be for conferences and workshops; and Oct-Dec could be for taking a class to support your business. Or maybe the second week of each month, you focus your energy on marketing and networking.
Also consider your daily or weekly energy cycle. When are you most productive? When is it easiest to reach clients or business contacts?
All hours or days are not created equally. Find these patterns and use them to your advantage.